Contextual Advertising

 Apple is recently investigating the use of context and contextual sensors for contextual marketing (see report from AppleInsider http://is.gd/ciEmm ). This is doing a lot of stuff we have been exploring the Learning Media Lab about using barcode scanners, RFID readers, location tracking indoor and outdoor for filtering content for the current context of the user. The description includes also different aspects as personalisation and contextualisation. So I wonder if one could use the the iAd framework not only for selling advertisements but also learning nuggets ?

 

Understanding mobile and ubiquitous learning?

As I described in Specht (2009) technologies today are in rapid changing process influencing daily use of media, especially mobile and embedded use of media in real life situations.  The impact mobile and ubiquitous technologies is not only visible in every day life especially with the younger generation, but also in education as described in the Horizon resports (2005-2010). As such we are confronted with a rapidly changing technological environment offering new options and media related innovations enabling new educational support. Therefore necessary actions for a successful research on mobile and ubiquitous learning technologies is threefold

 Developing a theory of learning in technology enhanced environments: Understanding the effects of embedded and mobile media artefacts in the real world and their effects on learning has to consider a variety of cognitive science research, educational sciences, and psychology of learning, as also underlying research as mobile HCI, Internet of Things. These approaches and theories have to be considered and a theory about what is learning, performance, and education in such an technology enhanced world has to be developed.

Abstract modeling of technology enhanced learning process and environments: Understanding design options and possibilities of new technologies and defining an abstracted model that allows the specification of learning support of the future. The designed models can be seen independent from current technological developments but aligned with a future vision of what we expect technology to be able to support in the coming 10-15 years.

Evaluation with design oriented research practices: based on the theory, the abstract modeling of technology enhanced educational artefacts and the interaction with those specific implementation and instantiations of these have to be built and empirically evaluated.

Mobile technologies to monitor in 2010

 Read and Write Web discusses some technologies which should be monitored in 2010 and which are relevant for mobile learning. These include

Bluetooth 3.0, Mobile User Interfaces + Mobile Web/Widgets, Location Awareness, Near Field Communication (NFC). 802.11n & Cellular Broadband, Display Technologies

 

For more information on these above technologies, you can read through the full report available here on Gartner’s web site.

 

Mobile Learning in Modulair

CELSTEC’s Marcus Specht was interviewed by Modulair, the magazine for students of the Open Universiteit. Topic of the interview was mobile learning in education.

Read the interview (in Dutch) here.

Hoe kunnen we het mobieltje inzetten bij het leren? Daar gaat het om bij het onderzoek van prof. dr. Marcus Specht. Werd het mobieltje eerst als storende factor gezien in het klaslokaal, nu is het een sleutel tot een nieuwe, persoonlijke leerwereld.

Conference in 2010

In 2010 I am involved in quite some conferences either as PC or Chair or Co organizer, i just list some here if you are interested:

CoChair:  Track 4 ICCE Conference on Classroom, Ubiquitous, and Mobile Technologies Enhanced Learning (CUMTEL), November 29, 2010 (Monday) to December 3, 2010

Program Committee Member: ectel2010.org: EC-TEL conference , FIFTH EUROPEAN CONFERENCE ON TECHNOLOGY ENHANCED LEARNING SUSTAINING TEL: FROM INNOVATION TO LEARNING AND PRACTICE Barcelona (Spain), 28 September-1 October 2010

Program Committee Member: International Conference on Technology for Education conference will be held at IIT Bombay, Mumbai, India during July 1-3, 2010

Program Committee Member: UMAP2010: http://www.hawaii.edu/UMAP2010/ This year’s 18th edition, UMAP 2010, will be held at the Hilton Waikoloa Village on the Kona side of the “Big Island” of Hawaii with additional student housing at the Aston Shorts at Waikoloa and the Aston Waikoloa Colony Villas.

Program Committee Member: (http://www.mobilehci2010.org). MobileHCI 2010 will be held in Lisboa, Portugal, September 7-10, 2010.

… more to be added soon

JTEL Winterschool 2010

Yesterday we ended the JTEL Winterschool in Innsbruck. The Winterschool brought together about 35 PHD students from different fields and we had leading researchers from the field of TEL in the Grillhof in Innsbruck for one week.

When you are interested in the outcomes, results of the workshops and some of the presentation you find most of the references on teleurope.eu.

I did a presentation on mobile servie orchestration and my model on ambient information channels.

Mobile access to my blog

I have added a wordpress plugin to support mobile access looks great.

WPtouchTM is a mobile theme for your WordPress website. Modelled after Apple’s app store design specs, WPtouch loads lightning fast and shows your content beautifully, without interfering with your regular site theme.

WPtouch automatically transforms your WordPress blog into a web-application experience when viewed from an iPhoneTM, iPod touchTM, AndroidTM, or BlackBerry StormTM touch mobile device.

mobile citizen media

In a recent report about the use of mobile phones in citizen media the technological features of mobile phones and their potential for consuming and producing mobile social content have been analysed (Mobile Active Consortium, 2008). The key features identified are:

  • Text messaging holds the potential of instant exchange and update of personal information channels. The underlying model allows new information distribution models like personalized information channels 
or micro-blogging. Furthermore, nearly every mobile phone used today has SMS messaging capabilities. Successful services are released all over the world with a focus on India, South America, and Africa.
  • Voice and Audio: mobile phones can do much more than just enabling direct phone calls to another person. You can connect to several persons in an audio conference, you can call in to service for recording and instant publishing of a phone call, you can use voice-based services to navigate in applications, or you can connect to online audio streams or FM Radio networks.
  • Photos and Videos allow mobile phones to create low-fi content on the spot and distribute contextualized information. A prominent example is the recent release of the iPhone 3GS, which can record videos and submit them to YouTube mobile. In the first 5 days after the release of the device the mobile content uploads to YouTube grew by 40%.

MACE final review and competence metadata

Yesterday we had the review of the European project MACE (Metadata for Architectural Content in Europe) looking back the three years this really was a great project. Check out http://mace-project.eu for the content portal with a variety of ways to explore content via different interfaces and metadata classifications. We mostly worked on context and competence metadata. So and competence metadata is really a special issue all want it but rarely educators and teachers have a good or even any idea about competences or competence metadata. So one main result I see out of the project is that research needs to take into account different ways to specify and collect competence information and metadata ranging from classical taxonomy approaches to fully bottom up driven folksonomy.