from the study:
The University of Massachusetts Dartmouth’s Center for Marketing Research conducted
a nationwide telephone survey of those companies named by Inc. Magazine to the Inc.
500 list for 2006 under the direction of blog researchers Eric Mattson and Nora Ganim
“From familiarity to usage to importance, social media is far more prevalent in the Inc.
500 than previous research would predict. And where these fast-growing, innovative
companies lead certainly the corporate world will follow.
The social media revolution is here. The hype is real.”
an abstract can be downloaded here.