{"id":75,"date":"2007-01-21T11:19:34","date_gmt":"2007-01-21T09:19:34","guid":{"rendered":"http:\/\/marcuspecht.de\/blog\/?p=81"},"modified":"2015-12-16T19:24:05","modified_gmt":"2015-12-16T19:24:05","slug":"study-about-adaoption-of-social-media-in-top-500-us-companies","status":"publish","type":"post","link":"http:\/\/marcuspecht.de\/?p=75","title":{"rendered":"The hype is here! Social Media in Top 500 US companies"},"content":{"rendered":"<p>from the study:<\/p>\n<p>The University of Massachusetts Dartmouth\u2019s Center for Marketing Research conducted<br \/>\na nationwide telephone survey of those companies named by Inc. Magazine to the Inc.<br \/>\n500 list for 2006 under the direction of blog researchers Eric Mattson and Nora Ganim<br \/>\nBarnes.<\/p>\n<p>&#8220;From familiarity to usage to importance, social media is far more prevalent in the Inc.<br \/>\n500 than previous research would predict. And where these fast-growing, innovative<br \/>\ncompanies lead certainly the corporate world will follow.<br \/>\nThe social media revolution is here. The hype is real.&#8221;<\/p>\n<p>an abstract can be downloaded <a target=\"_blank\" href=\"http:\/\/www.umassd.edu\/cmr\/studies\/cmrblogstudy2.pdf\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>from the study: The University of Massachusetts Dartmouth\u2019s Center for Marketing Research conducted a nationwide telephone survey of those companies named by Inc. Magazine to the Inc. 500 list for 2006 under the direction of blog researchers Eric Mattson and &hellip; <a href=\"http:\/\/marcuspecht.de\/?p=75\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/marcuspecht.de\/index.php?rest_route=\/wp\/v2\/posts\/75"}],"collection":[{"href":"http:\/\/marcuspecht.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/marcuspecht.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/marcuspecht.de\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"http:\/\/marcuspecht.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75"}],"version-history":[{"count":1,"href":"http:\/\/marcuspecht.de\/index.php?rest_route=\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":1437,"href":"http:\/\/marcuspecht.de\/index.php?rest_route=\/wp\/v2\/posts\/75\/revisions\/1437"}],"wp:attachment":[{"href":"http:\/\/marcuspecht.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/marcuspecht.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/marcuspecht.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}